THE TRUTH
ABOUT THIS WORK
REMEMBERING YOUR SPARK
Inside of you, lives a spark.
Whether consciously or unconsciously, you’ve yearned for something.
At some point, you felt a Passion roaring in your belly—
A drive, a hunger, a thirst.
One that may have gotten boxed in over the years.
Can you feel it?
Perhaps it got pushed to the side, collecting decades of dust.
Or, maybe it got completely smothered.
That spark, that feeling in you…it wants to be found by you, just as much as you knowingly or unknowingly want to find it.
That is your…
Affinity
[ uh-fin-i-tee ]
noun
, Plural af·fin·i·ties.
a natural liking for or attraction to a person, thing, idea, etc.
Synonyms: bent, leaning, sympathy, fondness, partiality
inherent likeness or agreement; close resemblance or connection.
Invitation to Greatness
In addition to your Affinity, you have something of absolute Greatness inside of you.
You wouldn’t be reading this if that were not true, AND if you feel resistance to receiving that, then you’re among friends.
Our desire is not just that you return to your Affinity,
but that you bring it forth fully.
That you embody, express, and emanate it with intention—
To live fully... and leave behind a luminous legacy.
Perhaps one so great, it actually passes into myth and Legend.
And the beauty of that is—this isn’t just about you,
just like this work is not about us.
It’s about the Legend of humanity.
Who we truly are.
Our desire is that every human who works with us is inspired—set free
And in doing so, inspires their community.
Whether that’s one person, or one billion, matters not.
What matters is that you found your Legendary Affinity,
and stepped into it for your greatest good—and for the highest good of all mankind.
Because deep down, we all long to do things worthy of...
Legend
[ lej-uhnd ]
noun
A person or thing that inspires legends.
A nonhistorical or unverifiable story handed down by tradition from earlier times and popularly accepted as historical.
So why is this About really about you?
Because that’s the truth at the center of everything we do.
It’s Truth—plain and powerful.